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  •  El HEMA
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  • OBA, Openbare Bibliotheek Amsterdam

    Khatt, kufi & kaffiya

    24
    Aug 2007
    - Symposium on Arabic visual culture

    A full day of lectures, presentations and celebration of new Arabic cultural expression. The days events included: a one-day symposium, the launch of 5 new Arabic typefaces, a book, an international...
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  • El HEMA
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  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.
  • Previously on view in the Amsterdam Biennale: Hugo Herrera Tobón, Natalia Domínguez Rangel

    Bogotá Pavilion

    The Bogota pavilion by curators Hugo Herrera Tobon and Natalia Domínguez Rangel opens 5 December 2009 in the Amsterdam Biennale 2009 at Mediamatic and on view until January 3, 2010. With artists...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Vaat–i–Maatjes publiekslieveling

    Hollands en Arabisch op z'n huiselijkst

    Tijdens de Museumnacht konden de bezoekers van El HEMA stemmen op de inzendingen van de Ontwerpwedstijd die Mediamatic organiseerde. De vaatwashandschoenen met handbeschildering in Arabiserende stijl...

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • Kosher/Halal T-Shirt

    Also available as Halal/Kosher

    The shirt displays the word "Kosher" in Arabic script on one side and the word "Halal" in Hebrew script on the other. The shirt was made in 2 versions, one with Kosher on front and Halal on the back

  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.
  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!

  • Sur Place

    Exhibition on Urban Bike Culture

    Bring your bike for a ride through Mediamatic Bank and discover the rich culture that grew around a simple vehicle: the fixed gear bike. Sportsmen, riders, messengers, collectors, artists and other...
  • Project:

    De Nieuwe Standaard

    matchmaking T-shirts

    T-shirts for all the arabic and dutch people!
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Project: Zelda Beauchampet, Roeland Otten

    Regenboerka

    Regenboerka, een praktische toepassing van de boerka voor het Hollandse klimaat.

  • 10 Reasons why I love you.

    How the public is involved in creating our activities and is slowly becoming our colleague.

    A talk at the "Kom je ook?" symposium on web2.0 for culture and heritage. 14 november 2008, Mediamatic at OBA Amsterdam. This is presentation is listing 10+ examples of successful public involvement...

  • Thank you, come again.

    El HEMA koopavonden are making good progress

    Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.

created Michel Langendijk modified Li-Anne Krol

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