Vito Campanelli

Web Aesthetic

How Digital Media Affect Culture and Society

Design: Studio Léon & Loes, Paperback, 276 pages, 14 x 21 cm
English edition, ISBN 978-90-5662-770-6, € 23.50
October 2010

In association with the Institute of Network Cultures at the Hogeschool van Amsterdam, University of Applied Sciences.


web_aesthetics-front_LOW - book cover

about the book: Online video, Web interfaces, file sharing, mailing lists and social networks are transforming our experience of the world. While the social dimension of these Web-related forms dominates public discourse, their aesthetic impact is largely ignored. In response, Web Aesthetics intervenes in the field of new media studies and art theory, proposing an organic theory of digital media aesthetics.

Italian media theorist Vito Campanelli tracks the proliferation of Web technologies, platforms and software and offers a catalogue of aesthetic strategies to address their profound cultural impact. As Campanelli argues, when the Web is located inside sociocultural practices, processes and expressions, it becomes a powerful agent of aestheticization of life on a global scale.

about the author: Vito Campanelli lectures on the theory and technology of mass communication at the University of Naples–L’Orientale. He is a freelance curator of digital culture events and co-founder of MAO – Media & Arts Office. His essays on media art are regularly published in international journals.

colophon: Design: Huug Schipper/Studio Tint. Cover: Leon Kranenburg and Loes Sikkes

table of content:

Chapter I - Dialogue Inside and Outside the Web
Closed Monads
Spam and Viruses: The Evil to Be Eradicated
New Media Culture

Chapter II - Aesthetic Diffusion
A Short History of the Concept of Aesthetic Experience
Diffuse Aesthetics
Theory of Memes
Aby Warburg: The Concept of Engram
Meme Gallery

Chapter III - Aesthetic Experience on the Web
To Flow or Not to Flow
Optical and Haptic

Chapter IV - Aesthetic Experience and Digital Networks
Travellers in the Aesthetic Matrix
The DivX and MP3 Experience
The Centrality of the Eye
Digital Cameras and the Will of Technology
What to Fill Digital Memories With?

Chapter V - Remix as Compositional Practice
Innovation and Repetition
Remix It Yourself
Remix Ethics
Machinic Subjectivity

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