The Final Race

Alleycat & Picnic on Sunday August 22

22 Aug 2010
22 Aug 2010

The Sur Place exhibition is coming to an end. After a great party weekend with MeBike and Subbacultcha!, we dare you to ride the Alleycat race with us one last time. Participating is free. After the finish there is a picnic in the Mediamatic garden. You can visit the exhibition until August 22.


Kees Vernooij at Checkpoint Streetlab Project Space during the ikCam Alleycat - This picture was taken at the Mini Alleycat at checkpoint Streetlab Project Space , Postjesweg 2 with the Mediamatic IkCam . Riders go through the city with a list of addresses where they take a picture of themselves with an ikTag. After they take their finish photo, their total time is calculated automatically and their results can be found on the Leader Board .

ikCam Alleycat at 2 pm / Picnic and movies at 4 pm

An Alleycat race is an informal bicycle race, often organized by bike messengers. To end the Sur Place exhibition in style, Mediamatic is organizing the final ikCam Alleycat competition.

Pick up your ikTag at the Mediamatic Bank around 1.30 pm. Take a good look at the checkpoint addresses below. Decide which route you want to take and wait for the start signal. You can log in by holding your ikTag in front of the monitor positioned in the window of each checkpoint. There are various checkpoints around Amsterdam. After you've logged in to all of them, get over to Mediamatic and cross the finish line. Check the report on your profile page to see how fast you were.


A: Mediamatic BANK, Vijzelstraat 68 Amsterdam (Start)
B: Café Struik, Rozengracht 160 Amsterdam
C: De Fietsfabriek Servicepunt Westerpark, Haarlemmerweg 137 Amsterdam
D: Streetlab Project Space, Postjesweg 2, Amsterdam
E: Cultural center De Griffioen, Uilenstede 106, Amstelveen
F: Mediamatic BANK, Vijzelstraat 68 Amsterdam (Finish)

Check the Leader Board for your results and all high scores.

After the race you can enjoy the Picnic in our garden and watch two great bicycle movies. We will show Olland by Joost Conijn and Father & Daughter by Michael Dudok de Wit. We start at 4 pm. You don't have to ride the Alleycat to join the Picnic.

More information

The race starts at 2 pm on Sunday August 22. Picnic and movies from 4 to 6 pm. Joining is free, just bring your bike. Start and finish at Mediamatic Bank, Vijzelstraat 68 in Amsterdam. Please RSVP.

You can visit the Sur Place exhibition until August 22. And don't forget to buy a limited Sur Place T-shirt!