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  •  El HEMA
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  • Image: Willem Velthoven

    Halal Rookworst

    250 gram. By Wahid Halal Meat .
  • Food
  • El HEMA
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  • Design
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...

  • 10 Reasons why I love you.

    How the public is involved in creating our activities and is slowly becoming our colleague.

    A talk at the "Kom je ook?" symposium on web2.0 for culture and heritage. 14 november 2008, Mediamatic at OBA Amsterdam. This is presentation is listing 10+ examples of successful public involvement...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
  • Press release

    HEMA will function in the jury of the design…

    joint press release by HEMA and Mediamatic

    Amsterdam, July 27th 2007 - During a constructive discussion HEMA and Mediamatic have agreed to allow the exhibition El HEMA to continue as planned. Marketing director René Repko from HEMA will be...

  • Vaat–i–Maatjes publiekslieveling

    Hollands en Arabisch op z'n huiselijkst

    Tijdens de Museumnacht konden de bezoekers van El HEMA stemmen op de inzendingen van de Ontwerpwedstijd die Mediamatic organiseerde. De vaatwashandschoenen met handbeschildering in Arabiserende stijl...
  • project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!
  • Persbericht 22 augustus 2007

    Eerste FabLab van Nederland

    Mediamatic maakt tijdens EL HEMA FabLab publiek toegankelijk

    Amsterdam 22 augustus 2007 — Het eerste, publiek toegankelijke, FabLab van Nederland opent zaterdag 25 augustus bij Mediamatic. Het FabLab is een openbare werkplaats waar gewone mensen met digitaal...

  • Dry Towel Green

    El Hema Dry Towel

    100% cotton towel with the word DRY embroidered on it.
  • project: Jan-Willem Doornenbal

    Halva letters

    Traditional arab sweets in new forms

    The traditional sweet stuff which is known in the whole arabic world and in Turkey ( en.wikipedia.org/wiki/Halva ) is, as far as I know, just sold in blocks. The word 'halawa' (حلاوة) in Arabic means...

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...
  • Press release El HEMA 22 August 2007

    Arabic version of the famous Dutch department…

    Controversial exhibition opens on Friday

    Amsterdam 22 augustus 2007 - What would an Arabic version of the famous Dutch Department store HEMA look like? On Friday 24 August, at 17.00, the controversial exhibition EL HEMA will open at...
  • project: Yuks

    Bidmat

    Van badmat naar bidmat

    De gebedsmat, een combinatie van een bestaand Hemaproduct met een Arabisch tintje
  • project: Willem Velthoven

    Dadelstroopwafels

    lekker en gezond

    (hors concours) De hollandse stroopwafel met roomboter en met stroop gemaakt van Arabische dadels is een heerlijk geurige variant op een bekend thema.

created Willem Velthoven modified Evelyn

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