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  • 't Gemaal

    El HEMA Rotterdam

    El HEMA goes on tour

    On Saturday 25 October 2008 a new El HEMA exhibition was opened in Rotterdam. The Mediamatic concept was adopted by Kosmopolis and will tour Rotterdam, The Hague, Utrecht and several festivals.

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  • El HEMA
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  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • El HEMA Photos

    The El HEMA products, brought to you by our favorite designers!

  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • Persbericht 3 november 2007

    Schotelsticker wint El HEMA ontwerpwedstrijd 2007

    Rene Repko van Hema reikt 1e prijs uit tijdens Museumnacht

    Amsterdam 3 november 2007 - De eerste prijs van de El HEMA ontwerpwedstrijd is vanavond uitgereikt aan Studio The White Room voor de Satellite Dish Sticker . De vakjury van Mediamatic bestond uit...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...

  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.

  • El HEMA Events

    What happened when in the El HEMA? The exhibition/store was open up to and including 6 January 2008 on Wednesday, Thursday, Friday and Saturday from 12:00-20:00 & Sunday from 14:00-18:00. For special...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • El Hema Design Competition

    Have a look at the 110 entries, the 30 nominees and the prize winners

    El HEMA needs products. Wonderful, functional, simple, beautiful products. Mediamatic only had 3 months to make El HEMA. So we're sure that there are still many exellent ideas out there. On 3...

  • Felicitaties voor Arabische Chocoladeletter HEMA

    Amsterdam 30 november 2009 – De culturele instelling Mediamatic is verheugd dat de Hema nu definitief Arabische chocoladeletters in het assortiment opneemt. Mediamatic introduceerde in 2007 tijdens...

  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • 2010

    Living on the edge

    Interview with Caroline Woolard, curator of the Brooklyn pavilions

    For her second pavilion in the Amsterdam Biennale, Caroline Woolard curated Temporary Services into the Brooklyn Pavilion. They organized a one-off newspaper, focusing on art labor and economics in...

  • Amsterdam Design Events

    Dwaal in september door Amsterdam. Ontdek nieuwe plekken en ontmoet creatieve Amsterdammers. Amsterdam Design toont de stad in topvorm.

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...

  • project: Chandra Brooks

    Block Printing & Wood Block Printing

    La Rate Blanche in the FabLab

    1) I am working with hand painted calligraphy to create flexible stencils on the laser cutter. The stencils will then be used to create prints which will not be recognizable as such. 2) I am...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • Eerste Arabische Chocoladeletter

    Op El HEMA koopavond op 2 augustus 2007

    Bernardo Gaeiras maakte in het FabLab de mal voor de eerste Arabische chocoladeletter (voorzover we konden nagaan). Tijdens de El HEMA koopavond op 2 augustus werd de letter gepresenteerd.

created Michel Langendijk modified System Administrator

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