212 BarCamp

Trends in online advertising

Program of the 212Barcamp

Flexbar 2 (100 persons)

14:15-15:00 Emesa
15:00-15:45 Tele2
15:45-16:30 fris idee
16:30-17:15 Telegraaf
17:15-18:00 Traffic4U

19:00-19:45 Jabidoo
19:45-20:30 Ilse
20:30-21:15 NetMasters
21:15-22:00 SWOOT

Flexbar1 (50 persons)

14:15-15:00 Traffic4U
15:00-15:45 ImproVive
15:45-16:30 Ilse
16:30-17:15 NetMasters
17:15-18:00 Emesa

19:00-19:45 Tele2
19:45-20:30 Telegraaf
20:30-21:15 frisidee
21:15-22:00 Drinks

At 212Barcamp you can present your own case about online marketing.

The following cases are confirmed

- Online media exchanges - Telegraaf
- IPtv for advertisers - Tele2
- Video in online campaigns - fris idee
- Online Advertising in Travel - Emesa
- Branded concent - Ilse Media
- Flash video - NetMasters
- DM in Banners - Jabidoo
Confirmed Demotables

Salesquiz - Newpeople
Infowinner - More Value
Ad Exchanges - jabidoo

Contact: barcamp@frisidee.nl

Web (Google) Analytics and Search – Traffic4U
Web analytics keep on getting more important in developing and improving your (online) marketing strategy. There seem to be almost endless possibilities. But which are these possibilities? How can you most effectively use Web Analytics and specifically, how can you make sure the use of your Web Analytics has a positive influence on your Search Engine Marketing.

Online media exchanges - Telegraaf
Media buying will change in 2008. Exchanges will be implemented. Advertisers can buy online media in auctions. Telegraaf is one of the first publishers who will implement this.
The first results will be presentated. This is an important presentation for advertisers who want to buy media more efficiently.

IPtv for advertisers - Tele2
IPtv will be the next big thing. This will be the integration between TV and Internet. Advertisers will have new options for TV-advertsing (interactivity, personalization, etc)
This is the time for advertisers to start in the learning curve. Tele2 will present a case to give you a headstart!

Video in online campaigns - fris idee
Although more and more persons do have broadband, most banners and sites are still from the "dail-in"-era. Fris idee will present several cases what the results are of video in campaigns.

Branded content - Ilse
Wikipedia defines Branded Content as: 'a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.' This form of advertising is new and therefore still evokes a good discussion. About the definition of the term, but more important about the way to make it a success for the advertiser and publisher.

In this presentation we will want to contribute to this discussion by presenting cases and by explaining this advertising format in more detail. What works, what are learning’s and what are opportunities for advertisers.

From scratch to the number 1 travel website
The story behind the travel website www.inpakkenenwegwezen.nl , which grew from scratch to the most popular Dutch travel website in less than 2 years time.
Marcel Beemsterboer, cofounder and director of Emesa (www.emesa.nl) will give insight information about how to build up consumer credibility in the online travel industry. With more than 1.3 million subscribers, Emesa is the biggest independent publisher of online travel deals in Europe. Emesa publishes newsletters with selected travel deals in the Netherlands, Belgium, Germany and Austria.

FlashVideo - where video & marketing meet (Netmasters)
FlashVideo is booming. It is now seen as the #1 format for the web. However: the true strenght of FlashVideo for marketeers has not been recognized so far. FlashVideo is now used for playing video 'as is'. But how about using the interactive side of FlashVideo, what about datamining and intelligent interfacing? What new possibilties in the field of marketing will this bring to marketeers? With a few cases NetMasters will inform you about the new possibilities of FlashVideo.

DM in banners - Jabidoo
We use CPC, CPA but we use standard content even if we have knowledge of the persons viewing the banner. Jabidoo will describe how to optimize the content of banners and improve the clickthrough of banners without increasing the mediabudget.

Product placements in games - ImproVive
Games and product placement has always been a controversial combination. Getting it done in a non-intrusive way is important when you want people to enjoy and not ignore your brand. I will show a nice example of how it can be done. Moreover most advertisers, once they get a lot of traffic to their game, still do not really have a clue to what the players brand experience has been. A small demo will show you how you can learn more about your players and their brand preferences with Game-o-vision.

Make your own RIA - Swoot
Rich media is hot: getting your content on the desktop is even hotter. To be able to show your web-content without using an actual web-browser. Swoot has developed a technology that enables anyone to be able to build their own RIA. Swoot will show the power of being able to design web-applications with this new found freedom, to have the abillty to let content be experienced in a whole new way, and through this, be able to change the internet landscape all together.

Confirmed Demotables

Salesquiz - NewPeople
Are you a salesperson? Do the quiz and you will know. The best salesperson will win something!

InfoWinner - More value
Offer users additional handy features to their applications and show them advertisements which will help them further.
Perry Smit of Morevalue will present the InfoWinner which will add More Value to applications and advertorials.

AD Exchanges - Jabidoo
Now bannerpositions can be bought using an exchange. See how simple it is to get the best price on premium sites.

Make your own RIA - swoot