Jeffrey Hayzlett

Chief Marketing Officer and Vice President, Eastman Kodak Company

Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President of the Eastman Kodak Company. As CMO he is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. Jeffrey Hayzlett is well know for embracing social media to promote the Kodak brand, and has been called “one of the top ten executives that tweet.” (

Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, and is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide. He is also a frequent television guest and commentator, having appeared on CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump.

He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing Excellence" at the Business Marketing Association's annual meeting.

Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.

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About Kodak
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate.
Just as Eastman had a goal to make photography "as convenient as the pencil," Kodak continues to expand the ways images touch people's daily lives. The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world.