-YOU ARE INVITED-
A project by VAV students from the Rietveld Academie
24 promising, talented students of the VAV-department of the Gerrit Rietveld Academie reflect on the topic of gentrification. Urban gentrification is a phenomenon in which low-cost, physically deteriorated neighborhoods undergo physical renovation and an increase in property values. Mostly the avant-garde of cultural bohemians and hipsters start off such a development, but after having done their work as “shock troops” of gentrification, they are often displaced themselves and forced to move on to the next area.
What does it mean to exhibit in an abandoned industrial site with a group of young artists? Where do they position themselves on the scale in between white-cube-aesthetics and openings on which drinking beer seems to be more important than the exhibited artworks? The participants use the venue as a laboratory and place for communication and discourse about the role of visual arts in the process of urban renewal.Their question is: How can they benefit from these mechanisms themselves?
The exhibition will be accompanied by different lectures.