James Veenhoff

Programme Director, Amsterdam International Fashion Week and Co-founder of Fronteer Strategy

Aloha, my name is James Veenhoff.
I am co-founder of Fronteer Strategy, a consulting firm specialising in Innovation Strategy, Co-creation and Brand Development.

As well as my work for clients at Fronteer Strategy, I am a board member and co-founder of Amsterdam International Fashion Week and Head of Brand Strategy at Blue Blood, so i am closely connected to the Dutch fashion industry.

My primary field of interest is Brand Strategy, especially niche, new luxury and vanguard brands. I look forward to sharing insights and inspiration with you at Picnic. See you there.