Michel Langendijk

SpinAward 2008 Nomination

ikTag and Hackers Camp 2008 (Interactive Social RFID Games).

Mediamatic has been nominated for a SpinAward 2008 in the category Best Innovation, for the IkTag & Interactive Social RFID Games. This means this work is amongst the best interactive work produced in the Netherlands. The SpinAwards are presented on 2 April 2009 in the Westergasfabriek in Amsterdam.


3D tries out at the IkCam coffin - mr

The SpinAwards are the annual prizes for creativity in interactive communication. The independent SpinAwards Foundation is organizing the SpinAwards since 1998.

During the SpinAwards Inspiration Days on 17, 18 and 19 March 2009 Mediamatic will give a presentation in front of the SpinAward jury.

IkTag project description

The ikTag is an extremely simple interface for social networks, both on and offline. Mediamatic developed the ikTag for people to do nice stuff with their online profile without sitting behind your computer. The ikTag is an innovative and cultural application of RFID technology.

The ikTag works in combination with Social RFID Games such as the ikWin (Google Battle), the ikRun, a mobile massage couch, Breedrs, de ikCam photobooth and the Friend Drink Station. These interactive installations were developed with a group of artists and developers on occasions like the Social RFID Hackerscamp in September 2008. The installations were used at PICNIC and at different social network events. In the Mediamatic exhibitions interactive installations are usually present. Visitors of the current show Ik R.I.P., for example, can use their ikTag to make photographs in front of the ikCam and inside the ikCoffin.