Visual Identity


Here you'll find the Mediamatic Huisstijlhandboek (styleguide) with some good examples, and insightful remarks. Based the works of Abel van Gijlswijk, Mediamatic's star designer.

Few key points to remember:

Georgia, left centered, never bold. Italics for titles and quotes only. Use size for emphasis.

(so this website template is not fully correct:)


Flyer for Ignite Amsterdam 25 - 2 font sizes, strong copywriting, clear message. Everything a good Mediamatic design should have. Abel

Things to keep in your achterhoofd:

Make use of your space. Important things can be really big.

Keep it functional.

If you use black, make it: C 50%, M 50%, Y 50%, K 100%.

(The pink used to be 100% Magenta but its not part of the identity anymore).

Be nice.

Preferably don't use more than 3 different font sizes.

Better to use a "—" than a "–" or a "-". Just for aesthetics.