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Sean Attley starting the ikCam Alleycat at Mediamatic Bank

Where was this made?:

This picture was taken at the start of the Mini Alleycat at Mediamatic Bank, Vijzelstraat 68 with the Mediamatic IkCam. Riders go through the city with a list of addresses where they take a picture of themselves with an ikTag. After they take their finish photo, their total time is calculated automatically and their results can be found on the Leader Board.