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24 August 2007 JoAnn DeLuna
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2816 x 2112 Download

Hagelslag

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Hema-esque photos fill the windows of the El Hema exhibition as tasty treats fill the shelves.

Displayed in:

El Hema late nite

Final touches before the opening

Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

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Image: JoAnn DeLuna

El Hema Arabic Chocolateletter design

Bernardo Gaeiras revealed the first Arabic chocolate letter for the upcoming El Hema Exhibition set to opoen on August 24.
Image: Marieke Bijster

Joann DeLuna taking notes from Raouf Mousad Basta

at El Hema koopavond 6

Joann DeLuna taking notes from Raouf Mousad Basta at one of the El HEMA "Koopavonden" July 2007. The El HEMA "Koopavonden" were public research meetings organized by Mediamatic. During these...
Image: Marieke Bijster

Cut-up Djellaba cut to the cute look

Joann jumps for joy in her cut-up djellaba she customized to be a spiffy cute look.
Image: JoAnn DeLuna

El Hema Brainstorm Wall

This wall illustrates all the ideas for products El Hema designers have concocted. Some will become actual products while others still need a bit more brainstorming.
Image: JoAnn DeLuna

Making a pillow with a Arabic letter

Graphic design intern Maria Hakim prepares to make a pillow with an Arabic letter for the upcoming El Hema font exhibit opening on August 24.
Image: Marieke Bijster

Chocolate Bar Milk

Joann is pocketing 200 grammes of virtually slave free chocolate from El HEMA.

created JoAnn DeLuna modified System Administrator

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