Margherita Soldati (IT)

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The Psychology of Smell: using Margherita's Scents Apparatus - Upon entering the event space, attendees were invited to use the Scents Apparatus and smell the different odours inside each. Willem Velthoven

Margherita Soldati is intrigued by how objects and materials are in relation with our bodies and senses, and how these relations create a secondary effect on human behaviour. In her practice she focuses her research more on the human being rather than the objects that surrounds us. In a society that relies mainly on sight, she wants to make possible to ‘see’ with other sense by creating intimate, personal and interactive relations between her works and the visitors.

Smell is the most primordial human sense but it is often forgotten. Every breath inhales molecules, even when we sleep. It all flows into our brain and subconscious. Smell is also a strong reminder and it works in a different way for each person.

Margherita's work 'Scents Apparatus' aims to create a direct interaction between man, space and scent. The scent is activated when a person blows into the vase, rather than being passively perceived. In this way a stronger connection and a greater awareness is developed with the smell.

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  • Margherita Soldati