Racha Tarazi


Racha pushes design norms to challenge us to connect and collaborate as our most authentic selves. She experiments with physical and virtual spaces, material objects, and new media to develop experiences that prompt deeper interaction. Often, she uses exaggeration, and play to build the trust necessary to explore and create from a pure place.

Seeing the value of connection across cultures, Racha went independent as an Experience Design consultant between New York, Amsterdam, Dubai, and Jordan. Her latest achievement is leading the creative team that was responsible for the upgrade of the Jordan Museum. As an artist, Racha's work interrogates the purpose and function of public spaces, specifically examining how people connect with the spaces they inhabit, and how they connect with other people in them. As always, her objective is to evolve our experiences existing spaces and spin new narratives out of daily
life settings.

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  • Racha Tarazi