Michiel van Iersel

Non-fiction | Office for Cultural Innovation


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Michiel van Iersel is co-founder of Non-fiction, an office for cultural, urban and techological innovation, providing cutting-edge ideas and activities. Based in Amsterdam, it is a collaborative vehicle for making things public and bringing together public and private interests in the field of spatial and cultural strategies, new media and the arts.


Non-fiction is responsible for the artistic direction and strategic development of De Verdieping. This temporary, open source, project space occupies the vast concrete basement of the Trouw-building, the former printing facility of four of the countries biggest newspapers and now home to the most Berlin-like restaurant and club in town called TrouwAmsterdam.