Design Walk Athens 2010

Graphic Designer's Exhibition

5 Feb 2010
7 Feb 2010


13 Graphic Design Studios resolve 13 contradictory elements within the creative process.

Graphic Designers’ Exhibition
Athens, Friday 5 (6pm) - Sunday 7 (7pm) February 2010

Since 2007 there has been a distinctive reason to come to Athens in February and wander around the historic center of the city: the Design Walk. Each year, studios open their doors to visitors, inviting them to follow a trail that brings them closer to the most functional and everyday applied art.


Design Walk 2010_Slideshow IamExpat.png - Design Walk 2010

The walk takes in the vibrant area of the city next to the Acropolis, leading the visitor between cult shops and hip bars to discover works by award-winning graphic designers, in one of the most inspiring neighbourhoods in Europe, where ancient Greece, West, East, yesterday and tomorrow meet. For the 2010 walk, double-decker, the London-based curating agency, is challenging 13 Graphic Design Studios to create a piece of work inspired by the contradictions / oppositions with which every designer has to deal, and which arise from fundamental questions in design methodology. The resulting exhibition, POLES APART, will give a unique visual insight into the creative process – as well as its curious contradictions.

Participating designers will create a piece of work based on the following dichotomies: 1. Void vs. fullness 2. Noise vs. silence 3. Ugly vs. beautiful 4. Interesting vs. boring 5. Thin vs. bold 6. Word vs. image 7. Symbolic vs. literal 8. Landscape vs. portrait 9. Positive vs. negative 10. Anarchy vs. order 11. Digital vs. analogue 12. Foreground vs. background 13. Orginal vs. copy.

Instead of settling for just one side of the dichotomy, the designers will incorporate both into their work and use them as creative fuel, with no restrictions on medium or scale.

Participants: 3 in a Box, Bios, Designpark, Indyvisuals, G, I am Design etc., Mums Design, Pi6, Geometry, Poor Designers, Sereal Designers, The Design Shop, The Switch Place Identity,

Visitors will be further engaged by talks, screenings and educational activities.
For 2010, the Design Walk is pleased to be sponsored by Bombay Sapphire, which has established and maintained a highly successful relationship with design worldwide.

Notes to Editors:
The Design Walk consists of studios opening their doors to visitors, inviting them to follow a walk that brings them closer to the most functional and everyday applied art.
The initiative was started by a small team of graphic designers that spotted the opportunity to trigger a profound dialogue between the graphic design studios of that particular neighborhood and the public. The Design Walk is in conjunction with the Greek Graphic Designers Association. The walk now attracts thousands of visitors each year.

For further information please visit:

To request further details and images, please contact double-decker:
press@double-decker or
t: +44(0) 020 8525 1722