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Willempje Vrins finishes the ikCam Alleycat at Mediamatic BANK

Where was this made?:

This picture was taken at the finish of the Mini Alleycat at Mediamatic BANK with the Mediamatic IkCam. Riders go through the city with a list of addresses where they take a picture of themselves with an ikTag. After they take this finish photo, their total time is calculated automatically and their results can be found on the Leader Board.