Julia works with and for marginalised groups, using her design skills to improve their life quality. She has a focus on people and social behaviours, rather than on a specific medium, and she has devoted great attention especially to elderly people and the healthcare sector.
Veldhuijzen van Zanten wants her designs to be considered "humble, integrated and human". She strives to develop small, but meaningful innovations that can make a difference in people’s everyday lives. Her strength is empathy rather than pragmatism.
The outcomes of her work have been exhibited not only in Europe, but also in the Far East.