“Go on, Rub me” is a challenge in the shape of a daily action. A simple soap you rub to get your hands cleaned. It’s an obnoxious butt plug that want to wash you from pre-made ideas about sexuality. What if sexual fetishes would appear in our daily routine in the healthiest way possible ? It is a call for the sexual brain of the public to engage a discussion in shape of a ritual. I am interested in the way sexuality is perceived nowadays and the usual taboos related to it.