Frank Bloem is an artist who uses scent as his primary medium. He studied Fine Arts at the Rietveld academy. In the summer of 2016, Frank changed his focus from visual art to olfactory-based works. He started The Snifferoo, a perfume laboratory and a place for education and experiments in the realms of scent. This led to various commissions from personalized perfumes to the recreation of elephant smells for the Amsterdam Zoo.
Have you ever wanted to experience being a beaver and attract partners only with your smell? Or how is it, to be so juicy perfumed as a tomato?
The question on the importance of context also guided us through day four, a day that was fully dedicated to olfaction.
In 2017 is het Aroma Lab opgezet voor ontwerpers die willen experimenteren met geur. Klara Ravat was de eerste gebruiker van het lab. Zij was in 2017 de artist-in-residence.
In Odor Ludens onderzoeken we de geur van speelgoed vanuit de perspectieven van verschillende kunstenaars: Curator Frank Bloem, healthcare designer Alissa Rees, geurhistoricus Caro Verbeek
Nature is a magical wonder. Once we engage our senses to smell fragrances, we can perceive how scents are like butterflies: they appear, and when you try to really capture a sense of them, they are...
Are you working on a scent-related project and in need of some help? Do you want to discover the creative applications of scent? Do you have a great concept, but are lacking the technical knowledge?
Group picture of the Aroma Lab team with our Fragrance Raw materials supplier "De Hekserij" co-owner Jan.
