Karlijn van den Berg

Online planner @ Draftfcb

Part of Hot100

I'm online planner at Draftfcb in Amsterdam. Draftfcb is an integrated brand activation agency. It utilizes and combines all available communication channels (old and new) to reach and engage consumers. The agency is a collective of closely cooperating experts in the fields of digital marketing, direct marketing, guerrilla marketing, sales promotion, retail and data. At the moment about 55 people work at Draftfcb. I work on online branding, online promotion and online sales projects for clients as Delta Lloyd, STIVORO, Het Net, Blue Band, PACCAR Parts and PLUS Retail. Before Draftfcb, I worked as an online planner and project manager at Tribal DDB Amsterdam.

During my study and internships I started to fall in love with interactive media and geeky things. I finished my Master in Communication Science in 2005 with a thesis about the effect of ingame advertising on the attitude towards brands and purchase intention. At this moment I write for the Dutch marketing blog Marketingfacts.nl and the fresh started Dutchcowgirls.nl: The first Dutch Marketing & Techlog made by girls. I'm quite active in the Dutch Twitter community (@karlijn) and often join events like Twitter meetups or Girl Geek Dinner Amsterdam.