Short presentations and Panel discussion: The Attraction Economy

Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive session, three industry leaders explore the new landscape.

Andrew's presentation
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