Paul Molenaar

Mystery, Sensuality and Intimacy

Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire.