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  • Subliminal Scents

    There is a reason your favourite store smells like it does

    Ever left a supermarket with a loaf of bread you didn't need? Because it smelled so great you just had to get a fresh baguette? It is a sign of a magical sales tool: sensory marketing.

  • Gedrag
  • Transparantie
  • odorama
  • Reclame
  • Hersenen
  • Smell Dating

    Sniff out your true partner

    Love is a reaction, and smells are really just floating chemicals. Knowing this, it makes sense to build a dating agency around the idea that scent is a larger factor in attraction than physicality.

  • Festive Fumes

    Adventurously absorbing alcoholic aromas

    The recognisable scent alcoholic drinks produce can be intense when you have not had one yourself, and at the wrong time of day give the impression of not really having your life together. Still

  • 'Auto participative' choreography

    SOUSVEILLANCE @ TodaysArt 08

    A public choreography performed by (random) passersby near The Hague CS during the TodaysArt festival 2008

  • Nose Nostalgia

    The Science Behind Fragrant Flashbacks

    Why does the scent of freshly cut grass spark vivid images of childhood memories on your elementary school yard? Why does a whiff of the perfume of a woman in passing transports you briefly into the...

  • The Psychology of Smell: RESULTS

    Findings of Prof. Dr. E.P. Köster

    Results of the experiment on the memory of incidentally learned odours presented in two artistic vessels at the beginning of the Odorama talk May 12th, 2016.

  • On bees and piss

    riddle answer

    Why is a honey bee like a men's urinal? Have you guessed the riddle yet?

  • Etalagemoorden

    Over gladde koppen en het feit dat de guillotine nog in werking lijkt te zijn.

    Mistroostig word ik van de talloze onthoofde paspoppen in mijn blikveld. Ik begrijp het niet, waarom al die doden in etalages? Is DEATH SELLS de nieuwste leus? Sigaretten verkopen beter sinds erop...

  • Mediamatic Magazine Vol. 9#1 Paul Groot 1 jan 1998

    Mulder

    Het Twintigste-Eeuwse Lichaam

    Arjen Mulder, a scientifically trained biologist, is also a proud essayist who frequently directs his attention towards the domain of the visual arts. His hang-ups, his repertory of biological...

  • Recensie Amsterdam Biennale in Volkskrant

    “Internetreisbureau voor de hipste kunst”

    “Aan de zegeningen van internet is een nieuw hoofdstuk toegevoegd. Mediamatic heeft een online do-it-yourself reisbureau opgericht .. ”, schrijft Marina de Vries in haar artikel in De Volkskrant van...

  • Coming full circle: the evolution of gangsta rap

    Gangsta rap is a term coined by the mainstream media to describe a certain genre of hip-hop that reflects the violent lifestyles of some inner-city youths. Gangsta is a corruption of the word...

  • 'Het gaat om het gevoel dat je verkoopt'

    Interview met Aynouk Tan, modejournalist en Amsterdamse gids van het Travel project

    Journalist en mode-icoon Aynouk Tan presenteert zaterdag haar eerste geur tijdens de opening van haar Amsterdamse paviljoen op de Amsterdam Biënnale 2009. De show heeft een dubbelzinnig tintje. 'Ik...

  • Grow Your Own Billboard

    Mycologist Patrick Hickey's living billboard for the film Contagion.

    Viral marketing has taken on a whole new meaning with this living billboard made from fungus and bacteria.

  • Avantgardistische amateurs en profs op de…

    De leek weet het misschien allemaal wel beter

    Rond 1970 begonnen schilders als Richard Estes , Chuck Close en Ron Mueck , die het realistische schilderen goed beheersten en zich tegelijk bewust waren van de geringe noodzaak door het medium...

  • Dementia...its a bit of a bugger!

    Dementia will be an inevitable part of old age for many of us.

    Expressions of angst surrounding old age dementia seem to be based on the premise that to lose some bodily functions will never be so bad, so devastating as to lose one's mind. Watching my fathers...

  • Report: What's Up? #30

    De zomer is voorbij. Tijd om aan het werk te gaan. Tijd voor What's Up? #30. En dit lustrum wordt gevierd met gasten die de creativiteit dicht bij zichzelf zoeken.

  • Its a Marmite thing.

    Can Marmite ever work in a dessert?

    Coffee ice cream with chocolate Marmite sauce and Marmite syrup coffee ice cream

  • Graduation Bouquet

    annex Publicity Plant

    On July 1st 2009 Sander Veenhof (1973) is graduating from the Gerrit Rietveld art academy in Amsterdam. To color up that occasion and to attract attention to himself in an overly busy contemporary...

  • Happy beginning

    “I found the gastarbeider of my life! Thank you Mediamatic”

    Without drawing too much attention to it, Mediamatic started beta testing its on line dating service as a companion project to the Gastarbeider Dating series of social sculptures. In a few days

  • How to... make a nice profile

    Recommendations for new Mediamatic colleagues

    Dear colleagues, We all have profiles on the mediamatic.net website. your professional contacts look at that page first when they are working with you. Therefore it is essential that your profile...

  • Spinoza ontmoet Ronald McDonald

    Vrijheid van Meningsuiting versus Merkenrecht in de Publieke Ruimte

    Quirijn Meijnen, advocaat gespecialiseerd in merkenrecht, schreef over onze Spinoza posteractie op zijn blog: ‘Spinoza en de grenzen aan de bescherming van een bekend merk’ . Hij gaat hier onder...

  • The evolution of a brand

    Conversation with Sabine Delafon, curator of the Milan pavilion

    For the Amsterdam Biennale performance artist Sabine Delafon created a special exhibition with her Sabine Delafon Corporation. It opens on Saturday 21 November at Mediamatic from 20:00 hrs, along...

  • Let's all go Dutch

    Eat bacon pancakes with sugar syrup, talk politics at parties and always start your conversations with a question. What does it mean to be Dutch, exactly? Is it possible to become, or stop being...

  • Openbare Kunst

    Claes Oldenburgh raakte in 2001 geïnspireerd door een grote hoeveelheid gigantische plastic ijshoorntjes die als reclame werden gebruikt langs de winkelstraten van Keulen. Toen hij van een...

  • Open call: CYNETART Competition 2012

    Media Art & Digital Culture

    The international CYNETART competition is open to artists, designers and scientists who dedicate themselves in their artistic and reflective discussion; in particular, to interdisciplinary and hybrid...

bewerkt Stine Troost

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