40 years Mediamatic

Eat Art!

The intro to our May 2024 program booklet is all about food

When Amsterdam decided to set aside a budget of over 8 million to combat Japanese knotweed, we at Mediamatic thought, “But why don’t we just eat it?” Because unlike the, equally rampant bramble, you can eat the whole plant! And if you learn to recognize it, it becomes easier to reduce the accidental spread of this exotic. No sooner said than done: from now on, we celebrate the Knotweed season every spring. 

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Neo Futurist Dinner - Test dinner Knots, Weeds & Roots -

We get to know and appreciate our invaders in a series of meetings, workshops, exhibits and a great dinner. Mediamatic began 40 years ago out of curiosity about the cultural and social challenges of video. New media, interaction and networking were super interesting then. We started collaborating to learn what we could do with them. Check out the Doors of Perception exhibition to experience the excitement of that time.

Later we switched to ecology, living and working for the intimate senses of taste, smell and touch. The health of humans and the world are now our main focus. We started in 2006 with the Night Garden and Micro-Green Restaurant where we soldered robots in the show while enjoying a delicious meal prepared by artist-activist Debra Solomon (Urbania Hoeve). Designer Martì Guiché created our 2nd restaurant: Food Facility, a kind of Google for food. In 2011, we discovered poisonous and edible fungi in Mushroom Paradise. Then we learned how to grow fish and vegetables together in our Aquaponics systems.

Meanwhile, Sacha Landshoff and his team built the Tosti Fabriek. That was a living sculpture from which, after a year of hard work (and a lot of bellowing), an amazing stack of Ham and Cheese toasts came out. We have since replaced the fish with people and are growing herbs and flowers in an Anthroponics system. We think the future of food can be better designed without dependence on animal products....
Eating weeds fits very well of course with this mindset. We need time to learn how to harvest Knotweed safely and how to prepare it tasty and healthy. To that end, we are offering a great series of workshops this season. You will learn together with artists, designers and chefs to get the best out of this free vegetable.

The highlight in May is the dinner Knots, Weeds & Roots where you can taste in 5 courses how delicious (invasive) exotics can taste if you know what you're doing. The dinner will be an extra rich experience because the 3 creators each have immigration backgrounds themselves.

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24-07-2013 Wim (r) en Max (l), Tostibiggen - Tostifabriek - From March to September 2013, the Tostifabriek team ran a mini-city farm to show what it takes to make a sandwich. A living art project including grain field, three cows and two pigs. For 7 months the cows and pigs were fed, milked, harvested and finally slaughtered. The Tostifabriek organised guided tours and workshops for children, adults and anyone who wanted to know more about the origin of their food. The first sandwiches were harvested in September 2013. Willem Velthoven

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Alya & Clemens browsing doors of perception -

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Food Facility by Marti Guixé - Mediamatic Exhibition 2005

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14-03-2018 Neo Futurist Dinner 04 - Endor-Fine Dining - Fashion designer   Schueller de Waal   and food designers   Rosa Hagen and Lotte Holtappels   play with endorphin triggers that bring happy feelings into these dark and cold winter days. During this delicious six-course dinner, you will go from an energetic appetizer to a main course of laughter to an arousing dessert.   

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Eating spaghetti A La Mano - Always dreamt of eating spaghetti by hand? During this Neo Futurist Dinner designed by Giulia Soldati and Tommaso Buresti guests were allowed to dive right in. Anisa Xhomaqi

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05-05-2023 De kunstenaars van het vrijheidsmaal - Vrijheidsmaaltijd 5 mei Kunstenaars Aslı Hatipoğlu  (Thailand/Turkije) , Alaa Abu Asad  (Palestina/Nederland) en Uno Fujisawa  (Japan/Nederland) hebben een bijzonder Vrijheidsmaal samengesteld. Mediamatic nodigt je uit voor een viergangen maaltijd in het kader van bevrijdingsdag en het Japanse Duizendknoop Festival . We gaan met elkaar in gesprek en onderzoeken samen wat vrijheid voor mens é n plant betekent.  Justin Knelange