The conference is hosted at the Hilton Nordica Hotel and an early bird discount of 20.000 kronur (125 €) is on offer for those who register before September 5th. After September 5th, the price is 30.000 kr. Included in the price is conference admission, access to all
presentations and workshops as well as lunch on both days. Don’t miss this opportunity to save 33% on the admission fee. To register, go to the website
Speakers include Ian Livingstone, Life President of the international gaming company Eidos, who has distributed such legendary hits as Lara Croft and Dungeons & Dragons. Grammy award-winning singer Imogen Heap will also attend, discussing ethical businessand utilization of various creative outlets to produce multisensory performances. Other influential creative industry players have confirmed their attendance, including keynote speaker Anamaria Wills, Chief Executive of the Creative Industries Development Agency and Xavier Troussard, Acting Director of the Directorate-General for Education and Culture at the European Commission.
This year, YAIC will focus on five major topics affecting the creative industries: funding through micro-loans, online marketing, copyright, innovative web business models, and ethical business.
You are in Control is an annual conference hosted by Iceland Music Export in partnership with the Center For Icelandic Art, Iceland Design Center, Reykjavik International Film Festival, Icelandic Film Center, Icelandic Gaming Industry and
the Icelandic Literature Fund.
YOU ARE IN CONTROL
Creatives in the Digital World: Capitalizing on Cooperation
You are in Control, an international conference exploring digital business developments in the music, media, arts and gaming
industries, will take place in Reykjavik, Iceland on October 1 & 2. The conference is hosted by Iceland’s creative industries
and examines new developments and opportunities brought about by digital business models.
With: