Exhibition:

The Future of Food Design

Club of Amsterdam

23 Nov 2006

"Food is food and design is design" - the consumer generally tends to keep these subjects as distant and separated entities. The only occasions where they appear as a unity is in nicely decorated and presented meals at restaurant, new looking bottles or a cucumber curved out in the shape of a flower.

Taste, presentation of food, atmosphere, even design of food itself have existed for a long time, but they were often treated as separate elements. The contemporary awareness in design as well as in food culture enable a more holistic approach, which recently led to outstanding creative developments. This event is going to highlight three influential aspects: a) aesthetics from a consumer perspective, b) innovative food products and c) design supporting senses and a good time.

Moderated by Mikael Besson, Chef, freelancer for the gastronomy and hospitality industry

Registration: 18:30-19:00, Conference & Food Tasting: 19:00-21:15
Tickets for € 30, € 20 * or € 10 *
www.clubofamsterdam.com/event.asp?contentid=634