Sander Veenhof

Graduation Bouquet

annex Publicity Plant

On July 1st 2009 Sander Veenhof (1973) is graduating from the Gerrit Rietveld art academy in Amsterdam. To color up that occasion and to attract attention to himself in an overly busy contemporary art world, Veenhof came up with a concept to serve both purposes in harmony.


Publicity Plant - infographic - Info-graphic of the interactive online publicity driven greenhouse Sander Veenhof

I've started growing a 'graduation bouquet' in an interactively controlled greenhouse. The growth process is under public control.

A custom designed greenhouse control system converts all online publicity into plant growth by switching on the grow-lights above his 'publicity plant' whenever new a weblog-posting, Twitter message or Delicious bookmark refers to the project. Bouquet growth can be monitored live through a webcam shown at the project website, which lists and thanks the online community in turn.

The results will be brought to the graduation show of the 'interaction design for instable media' department of the Rietveld. The bouquet will visualize in a very natural way the success of this project, by means of itself."

Support the growth of the bouquet: