Keynote Gerd Leonhard: ‘I am context’

English Spoken

14 Jan 2011
  • 12:00

Social networks are the #1 activity on the web. It’s almost impossible not to leave your mark. Sharing your pictures, your résumé, or daily live with friends on various networks, sharing playlists and tweeting tips and links. You’re the star with your own fan base that wants to know what you’re up to.

Connectivity is key and all is published with just one click. You’re sharing without actually realizing it. And the value of any particular content for your friend or fan is suddenly much higher. You are the context. Because, if you find something worth while and interesting, I want to experience it too. But should someone be paying for this form of content sharing that generates attention? Is the value in the product (content) or in the attention that is generated?