Photo by Khajag Apelian - Hard at work. My first day at Mediamatic.
I'm a freelance journalist from the U.S.
I'm writing articles regarding the process of getting the El Hema exhibition completed in Amsterdam.
The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...
Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.
Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...
Hema-esque photos fill the windows of the El Hema exhibition as tasty treats fill the shelves.
Joann is pocketing 200 grammes of virtually slave free chocolate from El HEMA.
16 augustus 2007: De negende Koopavond, en de laatste voor de opening. Weer een uitgebreid verslag van onze 'embedded journalist' JoAnn deLuna, die het hele El HEMA proces vastlegt, schrijft weer een...
Graphic design intern Maria Hakim prepares to make a pillow with an Arabic letter for the upcoming El Hema font exhibit opening on August 24.
