The Psychology of Smell

Odorama, Thursday May 12

At this edition of Odorama we will explore the psychology of the sense of smell from a broad point of view: Dr. Garmt Dijksterhuis will speak about the effects of smells on human behaviour, whilst Professor Dr. E.P. Köster will enlighten us on how odour can be employed as a marketing strategy. Designer Margherita Soldati will demonstrate the use of her 'Scents Apparatus.' Odorama is co-curated by Mediamatic and Caro Verbeek.

Tickets: student €5,- / pre-sale €7,50 / door €10,-
Food from 18:00, talks begin at 20:30
Pizza Nero €10,- instead of the usual €13,- for ticket holders


Girl using Scents Apparatus by Margherita Soldati - Girl using Scents Apparatus by Margherita Soldati, on display at Odorama 7 Margherita Soldati

Coming Up

May 19 - Meet Zeger Reyers / Sign up
Stuck in a school project or need advice in working with living matter? Zeger Reyers can help you. As a well-known installation artist he has experience to help you get on your way.

May 19 - Pis'Talk: Architecture of Crisis / Tickets
Have you ever wondered what it is like to survive in a spaceship? We explore how the bleak landscapes of our own planet can reveal many things about challenges to the human body.

June 11 - Masterclass: Prototyping Bodies
How will environmental pressures impact our malleable body? Join in the masterclass with bio-artist Agi Haines (winner 2015 BAD award) and prototype the future ‘you.’ Full day program.

Mediamatic Biotoop,
Dijkspark 6, Amsterdam
Calendar | Flickr | Facebook | Instagram | Twitter