One aspect of being human is the ability to focus our attention. This presentation will discuss the economics of attention and the near future of marketing and advertising. Themes to be explored include interruption vs. conversation, small and big advertisers, software as a service, mobile marketing, and the fragmentation of traditional media.
ON THE NEAR FUTURE OF MARKETING
Marko Ahtisaari, Head of Brand & Design at Blyk, will discuss the economics of attention and the future of open marketing