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  • Keynote: The Invisible Future: New ways to feel

    Prof. Dr. Emile Aarts , Vice President and Scientific Program Director at Philips Research Laboratories (NL)

    Philips explores the unknown to create new technologies, promotes and demonstrates innovative concepts, translates global innovation trends, and creates and maintains an exciting environment to...

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  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • Future Technology Trends

    Bruno Giussani, Jeff Han of Perceptive Pixel, Nikolaj Nyholm of Polar Rose, Alexander Straub of Pixsta, Arnold Smeulders of Multimedian

    In this demo session, four industry leaders will show their technologies and share their ideas on the future of information interfaces.

  • Demo: Implementing Science Fiction

    Pablos Holman, Founder, Komposite

    Pablos Holman is a futurist, IT security expert, and notorious hacker with a unique view into both breaking and building new technologies. At Komposite, he consults on bizarre invention and design...

  • Demo: From pictures to 3D worlds – Photosynth

    Blaise Aguera y Arcas, architect, Microsoft Live Labs

    Using photos of subjects gathered from around the Web, Photosynth creates breathtaking multidimensional spaces with zoom and navigation features that outstrip all expectation. Imagine hundreds of...

  • Keynote: The Cult of the Amateur

    Andrew Keen, author of The Cult of the Amateur (UK)

    In ‘The Cult of the Amateur’, Keen aims to show how today’s Internet is killing our culture and assaulting our economy. The Web 2.0 revolution is delivering superficial observations of the world...

  • Heroes of the Information Economy — the Makers

    Cory Doctorow, BoingBoing

    With the rise of the internet and digital technology, we have not only been given the power to produce and distribute digital content, we now have new tools to make things.

  • Design wonderful things

    Chee Pearlman, Ben Fry, Shari Swan, Matt Webb, Bruce Sterling

    Hosted by Chee Pearlman Director of Chee Company (United States)

  • Day of the Media Labs (invitation only)

    Collaborative Innovation: Redefining the Media Lab and the Community

    The Amsterdam based Media Guild is proud to be (co) organiser of the following events at PICNIC ’07.

  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Demo and Discussion: Recognition

    Nikolaj Nyholm, Alexander Straub and Arnold Smeulders

    After years of research on touch-driven computer displays, Jeff Han has created a simple, multi-touch, multi-user screen interface that could herald the end of the point-and-click era.

  • Mystery, Sensuality and Intimacy

    Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

    There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can...

  • China Language Bridge

    Westergasfabriek, Amsterdam

    As China’s economy is growing rapidly, cultural exchange between the western world and China is flourishing. However, one of the largest barriers is language. New media technology provides us with...

  • Keynote: Everything is Miscellaneous

    David Weinberger, author, ‘Everything Is Miscellaneous’ (US)

    In this keynote presentation, Dr. David Weinberger offers a profound contribution to understanding the impact of the digital revolution, as well as a probing exploration of how we create meaning in...

  • RFID fantasies, experiences and creative…

    Mediamatic RFID & Physical Computing Hackers Camp

    During Picnic 07 ( Go play with your tag! ) you could experience the creative prototypes and experiments that were built around the unique opportunity of having a large crowd of tagged people present

  • CineGrid Special

    Afternoon seminar including demo of 4K cinema

    CineGrid Amsterdam will develop a facility for the production and screening of digital cinema on a very high quality level. To do so the participation is needed of many partners: scientific

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • Presence – Being Alive on the Network

    Marleen Stikker, Laurin Herr, Tom A DeFanti and Naohisa Otha

    Going to the movies is about to become an extremely intense experience. The newest generation of digital cinema technology, 4K cinema, is four times better than HDTV and vastly superior to normal...

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • PICNIC Green Moment: The Flight of the Future

    Elfrieke van Galen, Senior Vice President - Corporate Communications & Corporate Social Responsibility at KLM Royal Dutch Airlines

    What is the future of travel? How can an airline be green? KLM involved PICNIC visitors in a brainstorming session on the flight of the future.

  • Trends in Communication and Entertainment

    Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)

    Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how...

  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Hacking the Human Body

    Regine Debatty, Adam Zaretsky, Michael Burton

    Some of us already use advanced bio-augmentations in the form of pacemakers, cosmetic implants, and high-tech prostheses. Soon, advances in genomics and tissue-culture engineering will allow us to...

  • Creative Genius: Things I have learned in my life…

    Stefan Sagmeister, Graphic Designer and Typographer, Sagmeister Inc (AT)

    Renowned for the album covers he created for the likes of Lou Reed, Talking Heads and the Rolling Stones, Austrian-born designer Stefan Sagmeister has a slightly different way of looking at things.

  • (Un)common Ground - Scale and Intimacy

    Expert meeting

    The meeting will take place on the 24 Sept. (1 - 5pm) and 25 Sept. (9am - 5pm) in Amsterdam. Announcing (Un)common Ground – Scale and Intimacy, the latest in a series of expert meetings designed to...

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