As a fresh graduate with a B.A. in Graphic Design from NDU (Notre Dame University), Lebanon, Wael was part of the 2007 El Hema design team. He graduated with emphasis in typography and motion graphics.
The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...
Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...
Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...
28 augustus: De workshop werd gegeven op 28 augustus door Pascal Zoghbi, met hulp van Wael Morcos en K.J. Apelian, de Arabische studenten die voor de El Hema tentoonstelling in Nederland waren.
9 augustus 2007: El Hema Koopavond 8. De zes Arabische ontwerpers (uit Libanon en Kuwait) werken samen met de ontwerpers van Mediamatic dag en nacht om alle ontwerpen voor de winkel op tijd gereed te...
2 augustus 2007: De El HEMA gaat over digitale letters, dus een Arabische chocoladeletter kan en mag niet ontbreken. Dit is het allereerste prototype van de mal om Arabische chocoladeletters te maken.
Lebanese designers sport the latest in logo tees.
16 augustus 2007: De negende Koopavond , en de laatste voor de opening. Weer een uitgebreid verslag van onze 'embedded journalist' JoAnn deLuna, die het hele El HEMA proces vastlegt, schrijft weer...
