Scentless Apprentice is the first aromatic radio show, anywhere, ever! Come to Mediamatic and listen, or maybe even participate in the live show featuring a concoction of interviews, true stories, tall tales, and cultural oddities explored through the lens of scent.
Each episode explores the world of perfumery and other nasal-centric concerns through a single topic. Host Maxwell Williams will be broadcasting live every Tuesday night at Mediamatic’s sunny Panorama Studio.
The Scentless Apprentice is a collaboration between Maxwell Williams, The Institute for Art and Olfaction and Mediamatic.
Broadcasting 31 July
Tuesday July 31, 5 -7pm CET / 8 -10 am PST
Show 3: Scents and Sensuality
Description: Smell and carnal knowledge are bound together in the limbic system of the brain. We investigate that primary connection.
Scentless Apprentice: Live on Site Radio
Broadcast Dates: Tuesday nights from 17.00 to 19.00 CET | 8 to 10 am PST
July 17 - August 7
Mediamatic Biotoop, Dijksgracht 6, Amsterdam
In partnership with dublab.
With special thanks to International Flavors and Fragrances and Pochpac for sponsoring this programme.