Scentless Apprentice: Scents and Sensuality

Live on site radio show with Maxwell Williams

31 Jul 2018

Scentless Apprentice is the first aromatic radio show, anywhere, ever! Come to Mediamatic and listen, or maybe even participate in the live show featuring a concoction of interviews, true stories, tall tales, and cultural oddities explored through the lens of scent.

Each episode explores the world of perfumery and other nasal-centric concerns through a single topic. Host Maxwell Williams will be broadcasting live every Tuesday night at Mediamatic’s sunny Panorama Studio.

The Scentless Apprentice is a collaboration between Maxwell Williams, The Institute for Art and Olfaction and Mediamatic.



Maxwell Williams - Scentless Apprentice Radio show hosted on dublab about smell - Saskia Wilson-Brown

Broadcasting 31 July

 Tuesday July 31, 5 -7pm CET / 8 -10 am PST
Show 3: Scents and Sensuality
Description: Smell and carnal knowledge are bound together in the limbic system of the brain. We investigate that primary connection.


Scentless Apprentice: Live on Site Radio
Broadcast Dates: Tuesday nights from 17.00 to 19.00 CET | 8 to 10 am PST
July 17 - August 7
Mediamatic Biotoop, Dijksgracht 6, Amsterdam


In partnership with dublab.

With special thanks to International Flavors and Fragrances and Pochpac for sponsoring this programme.