Smile Like You Really Mean It

"Smile like you really mean it!" is an investigation in emotional labour.

It is most obvious in the service sector, but not only!

In the simulation, the smile is put into an emotionless reality where it becomes a commodity no other than aluminum, wheat or gold — dehumanized and part of a larger system.

The base price for a minute of smiling is €1,00, but its value fluctuates according to the stock market.

Smile like you really mean it and get your share!

Vergroot