As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media solutions for the Interpublic group’s global client roster, as well as facilitating emerging media upfronts and exclusive deals for the company and its clients. She has worked with a number of clients including Microsoft, Avery Dennison, Intel, Nestle and Sony.
Prior to serving as Director of the Lab, Lori served as an interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media.
An active member of both the marketing and entertainment industries, Lori has led a project for the American Film Institute's Digital Content Lab and also serves on the Board of Governors for the Producers Guild of America’s New Media Council and the executive committee of the Interactive Peer Group for the Academy of Television Arts and Sciences. She participates in a number of advanced advertising standardizations groups and is an active industry speaker. When she is not working with clients, Lori can be found on stage in Hollywood performing with a number of improvisational comedy theaters.