Trends in Communication and Entertainment
Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)
Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how people use all kinds of technologies. Currently, she is working at Swisscom Innovation (the R&D branch of the Swiss telecommunication company) where she is leading a User Observatory with a team of social science researchers. She is focusing on how people are specializing in their use of different communication channels.