Things to keep in your achterhoofd:
Make use of your space. Important things can be really big.
Keep it functional.
If you use black, make it: C 50%, M 50%, Y 50%, K 100%.
(The pink used to be 100% Magenta but its not part of the identity anymore).
Preferably don't use more than 3 different font sizes.
Better to use a "—" than a "–" or a "-". Just for aesthetics.