How to describe the scents you like? Sofie Albrecht, also known as the Perfume Doctor, is one of the few perfume experts from Belgium. Recently she published the book 'Parfumwijzer' in which she uses images to describe fragrances rather than a list of ingredients. With this she helps people in their search to find the perfect personal perfume. Along with the book there is now a pop-up store in Antwerp where you can go for your perfume profile.
In western languages, it is notoriously hard to put olfactory experiences into words. Think for example about the smell of your favourite perfume or beverage, and now try to put this into words. In contrast, various groups of experts (e.g. oenologists, perfumers or coffee tasters), are able to name and identify odours. The question then is how experts are able to do this, i.e. what makes them different from novices regarding olfactory language. This is what Ilja Croijmans is researching currently.
Caro Verbeek will introduce us to Futurism and its founder: M.T. Marinetti. The futurists was the first avant-garde artist group using scent in their performances, poetry, toys and other works of art. As futurism came in to existence as a literary movement there was a lot of thought about methods of expressing scents in language and image.
Odorama: A vocabulary of fragrance
Thursday 10 December
Food at 18:00, Talks begin at 20:00
Mediamatic Biotoop, Dijksgracht 6, Amsterdam
Tickets: €8,50 (inc. Mediamatic Membership) / €3,50 for members.
Students pay only €5,00
Please note that this talk is in English