Pret Park

Lightness week 11: A hyper-real artistic spectacle

7 Jul 2014
13 Jul 2014

Welcome to PRET PARK!
From July 8 – 13 Pret Park (amusement park) collectively investigates the possibilities and impossibilities of the artistic spectacle. Pret Park directly addresses a cultural sector where entertainment and sensationalism are becoming compulsory. The program involves workshops, artist talks, performances, a screening, and a public debate. Artists are invited to create ‘attractions’ instead of installations, where the spectator is not just a passive viewer, but becomes part of the spectacle itself. Prepare to be amazed.

Your Mediamatic Membership is your entrance ticket for the whole Pret Park week, plus more. Click on the top left corner to register and pay 5 euro for the 9 week membership.*


Pret Park logo - logo for Pret Park


Map -

While funding for art is becoming more and more scarce, arguments for public funding are based on visitor statistics and ‘public reach’. We have grown accustomed to a public discourse where attention is the only measure of quality. Using the amusement park as a method, Pret Park questions the ‘lightness’ of the spectacle while acknowledging its possibilities.

Pret Park provides a sensational stage for the artists: Yasser Ballemans, Hannes Bernard, Tessel Brühl & Jaroslav Toussaint, James Cauty, Helmut Dick, Frank Koolen, Roel Nabuurs & Willem van Amerom, Stefan Schäfer, Christoph Scherbaum & Pam Toonen, Maartje Smits, Vladimîr Turner, and Yuri Veerman.

They transform Pret Park into a hyper-real landscape in which visitors get scared, amazed, lost, energized, disappointed, moved, curious,and confused. It offers an experience of intensified reality and interacts with its audience in unthinkable ways.

Pret Park is initiated and curated by Selby Gildemacher, Anja Groten and Ruben Pater


Pret Park works - collection of images for Pret Park


Tuesday July 8, 15:00–18:00

Horror Selfies and Shameless Mascots

Join us for an afternoon of intensified reality. Stefan Schäfer will elaborate on his Selfie Horror Cabinet, which is exhibited at Pret Park. Tessel Brühl and Jaroslav Toussaint invite to join their mascot DIY workshop... Become a mascot for your individual purpose! And don't forget your selfie-phones!

Thursday July 10, 17:00-19:00

See website of Mediamatic for more information

Thursday July 10, 20:00–21:30

Stakeholders, artists and curators go into discussion about the possibilities and impossibilities of the artistic spectacle.

Debating: Jurgen Bey, Theo Tegelaers, Nina Folkersma, Maartje Smits, Yuri Veerman, Teun Castelein, Willem Velthoven and more. Make sure you come a bit earlier to have a look at the exhibition! https://www.facebook.com/events/251431588382934/

Friday July 11, 18:00–20:00

Spectacular artist talks and jaw-dropping sound performance
Come and meet three of our participating artists! Vladimir Turner, artist and activist from Prague and Helmut Dick, Amsterdam based artist will talk about their work in the context of the exhibition theme: Art as spectacle; followed by a live sound performance by German composer Christoph Scherbaum. https://www.facebook.com/events/244763312387052/

Friday July 11, 21:00–23:30

Jeffrey Babcock is going to curate the friday night of PRET PARK accompanied by Snacks of Horror served by Insectenbar. Be aware: Jeffrey’s will screen Punishment Park, a film, which certainly challenges the spectator!

Saturday and Sunday July 12th – 13th, 13:00 - 18:00

Come and see hyperreal Pret Park attractions, and a program full of nerve-wracking performances!

The completed Pret Park is open and ready for enjoyment during the weekend from 13.00-18.00. Our Pret Park mascot will welcome you in a hyper huggable manner, all attractions are open and accessible for public. Get captivated by Maartje Smits and take a ride on Frank Koolen's Blindfold Roller Coaster and purchase Stardust at Yuri Veermans Stardust Machine. Hannes Bernard will give us an introduction in sampling 3 utilitarian beverages to enhance, relax or strengthen your life at his Pure Functions drink bar. Join also his presentation on food beyond necessity on Sunday at 13:00 and try one of our fully functional beverages:

BOOSTER - a seratonin-boosting all-body energizer.
SNOOZER - a relaxing blend of psychoactive herbs and nootropic smart drugs for total mental burnout.
BUILDER - a muscle-bulging powerhouse blend to expand your body

Insectenbar will serve their Snacks of Horror during the whole weekend.

Bring your friends, bring your kids. See you at Pret Park.

Join the events on https://www.facebook.com/pretparkamsterdam


In an age where everyone is affected by the weight of society, the overbearing fears of the economy and the heavy hand of government, 'lightness' is the way forward. Let go of the material and celebrate the ethereal with 11 weeks of 'lightness'. Each week Mediamatic invites a new artist to question the meaning of 'lightness'.

Membership information

You become a member by registering on the web site and pay 5euro for two months (9weeks). The membership gives free admission to events and discount on drinks. We will also send you mailings about our program unless you opt out of that service.
You can Facebook connect or just make a local account. It is not necessary to reveal your identity if you do not like that.

More information

Free entrance for Club Mediamatic members. Mediamatic, VOC-kade 10, Oostenburg Amsterdam. Open from Tuesday - Sunday from 13:00 - 18:00.


Sponsors for Lightness - Overview of all the sponsors which made Lightness possible.


Pret Park exhibition detail - Irati


Pret Park exhibition - Irati


Pret Park / The Insectbar detail - Irati


Pret Park / Spine - Chilling - Irati


Entrance of the Pret Park exhibition - People entering the spectacular Pret Park exhibition as part of the Lightness program.


Euro to stardust drifting machine at Pret Park - Little boy waiting for his euro to transfer into stardust. During the Pret Park exhibition as part of Lightness.

With: Yuri Veerman

Visitors hiding underneath a huge inflatable art figure at Pret Park - The visitors of Pret Park are having fun running around the Pret Park space underneath a cool inflatable object


Taking a selfie at Pret Patk - Woman is taking a selfie in the mirror room during Pret Park


Big Bunny performance at Pret Park - Visitors enjoying the performance of the artist wearing a big bunny head and acting in a funny and interesting way.


Enjoying a sugary colourful drink at Pret Park - Girl is about to enjoy the most powerful fresh drink at Pret Park


Rolling around Pret Park for more fun - Visitor enjoying the funny ride through Pret Park.


Trying out the swing at Pret Park - Visitors are swinging high at Pret Park.


Waiting for the euro stardust - Visitors are curious to see their euro turning into stardust

With: Yuri Veerman

Pret Park at Mediamatic during Lightness program - Entrance of Pret Park exhibition at Medimatic Fabriek