Nour Akoum

The real story behind Natural Perfumery

Natural vs Synthetic. Is it really Eco?

"Natural is always better" a sentence we often hear, but is it really?

Well, in perfumery, it is not as simple and there is a twist to what is commonly known and followed.

Chemistry came to add innovation, diversity and sustainability to fragrance raw materials. Using synthetic and chemically inspired alernatives are an environmentally responsible act and with innovative and advanced techniques.




Rose essential oil -

For a perfumer's palette to be rich, unique and creative using synthetic raw materials is a must!

"Synthetics" does not indicate toxic and bad, on the contrary, it is how the material is made and how it is impacting our environment. Chemicals are all around us, the air we breathe, the food we eat, and the complexity that makes our beloved nature.

Accurately, natural essential oils are composed of several chemical molecules that can be even extracted naturally or created in the laboratory following a chemical reaction. 

Some examples that show how much our nature is scarce and how much is needed from the natural source to get to the essential oil, where a simple safe and environment friendly laboratory work can lead to a similar scent.

  • 10mL of Clove bud oil= 63g of Clove buds 
  • 10mL of Eucalyptus oil= 450g of Eucalyptus leaves
  • 10mL of Lavender oil= 1kg 350g of fine Lavender flowers 
  • 10mL of Ceylan Cinnamon bark oil= 2kg 250g of Cinnamon bark 
  • 10mL of Rosa damascena oil= 36kg of Rosa damascena petals 
  • 10mL of Melissa oil= 45kg of Melissa leaves

Being able to invent new smells opened up a whole new world of oppurtunities and creativity for perfumers. Many flowers essential oils does not give a smell, magination and chemistry are needed for us to recreate the smell and character that represents certain flower (like Frangipani, Lilly of the valley, Heliotrope...). The same goes for fruits and sweet smelling scents, it is rare to get a scented essnetial oil, chemical formulations and continuous enhancments made this possible.

Rose, Nature, Flower, Garden, Summer, Spring