Founder of the multidisciplinary, Copenhagen-based design agencies UiWE and Urgent Agency, Christian Pagh is a specialist in the interaction between culture, design and urban planning with substantial experience in turning site-specific qualities into creative and innovative design solutions. Christian has been in charge of a variety of planning projects with cities, companies and organizations. One project that we have specifically targeted is the PeeBetter project. A focus on making it easier to pee in public space. If you would like to learn more about this topic you can attend our Pissing in Public talk on Thursday the 25th.
This is an invitation to urban designers and creative thinkers to interact with a new public space. In this special hands-on Masterclass, Christian Pagh will share his extensive understanding and knowledge of culture design and place branding in order to deconstruct the notion of the toilet. Together with the Pis'project we will focus on the creation of a unique Public Urinal experience within the developing park around Mediamatic. We are interested in conceptual design interventions that can be considered in the design of Dijkspark. With water/plumbing issues, drinking events and many popular surrounding social spaces, there is much to be considered!
12:30 Lunch and introduction by Christian Pagh and Willem Velthoven.
13:30 Exploring the Dijkspark
14:00 Design Dijkspark as public urinal with Christian Pagh
18:00 Presentation and discussion
The masterclass includes:
. Masterclass Place Branding
. The opportunity to be apart of the development of a functioning, public space
. Post- Masterclass drinks with Christian
The area surrounding Mediamatic and the Dijksgracht is undergoing vast development. Together with local residents, the Klimmuur Centraal, Hannekes Boom, Barco Restaurant and Shaffy's Tuin, Mediamatic is working towards transforming the area into a bio-diverse, public park. Dijkspark is merely a brand and design that does not yet exist. Our developing location is a candy store for Urban Designers. With an onsite aquaponics greenhouse, creative space for rent, an event location and a developing restaurant and biolab the innovative ideas are endless. In time, Dijkspark will be a result of the collective effort of all the partners, and will function as an open and urban green space as well as a community garden. Go here to see a visual representation of all the things that are happening at Mediamatic.
We have recently begun a 2 year program called The Pis’project. It is an exploration of urine, in cultural, artistic and biological ways. Our aim is to raise awareness about Urine's place in society and assist in it becoming a more discussed topic.
Masterclass with Christian Pagh
Friday, June 26th, 12:30 - 19:00
Mediamatic Biotoop, Dijksgracht 6, 1019BS Amsterdam
Tickets: €360* incl Club Mediamatic Membership.
*Freelancers, students and employees of cultural organizations qualify for a 30% discount. Just use the discount code "Pisbrand" if this applies to you. The reduced price is €275,- incl. VAT(BTW). For questions please e-mail workshops [at] mediamatic.nl or call: 020-6389901.
Participants are advised to attend our Pis'talk event on Thursday to understand the foundation of Christian's Place Branding Masterclass. Attending the Pis'talk is free for participants of the Masterclass.