Besides simply being a free server for digital photos, flickr has been able to create social networks of amateurs and professionals linked through photographs. The connections could be photographic locations, tags, techniques or composition, but are always warm, fuzzy and friendly.
The shop window style of the previous Mediamatic exhibition was replaced by keyhole viewing; the windows were blocked except for certain gaps into which a visitor can peer to see the Mediamatic flickr installation.
Users could interact with the installation by text messaging tags (keywords) to the server, after which the photographs on flickr tagged with those specific keywords started showing up on the screens of the the installation.
During the opening of the exhibition on May 1st, Martin Butler's performance Ritter, Dene, Voss was to be seen.