Tonight we will recreate our own olfactory performance whilst viewing the movie Polyester. All scents were designed during the Workshop: Odorama Smell Creation. The concept and smell-o-vision will be introduced by art historian and Odorama-curator Caro Verbeek.
John Waters’ 1981 release, Polyester, was the director’s first film with a feasible budget. For the B-list marvel, this meant a chance to experiment with the typical film viewing experience. In Waters’ scandalous nature, Odorama was devised, an olfactory gimmick that incorporated the sense of smell into cinema. In initial Polyester screenings, Odorama scratch-and-sniff cards were distributed and the audience members were instructed to sniff along to the corresponding numbers that appeared on the screen. In doing so, the audience whiffed on-screen odors in-sync with the film’s star Francine Fishpaw, played by Waters’ notorious muse, Divine.
Whether derived from nature, or chemically constructed, odourant molecules have the ability to profoundly effect our behaviour, emotions and associations. At Odorama we’ll actively engage with our senses and explore everything that reaches and effects the nose. We will consider olfactory history and design that is experimental and challenging. And introduce you to the fragrance as a work of art in itself.
Food at 18:00, Talks begin at 20.00
Mediamatic Biotoop Dijkspark 6, Amsterdam
Ticket: €8,50,- including Mediamatic Membership (€3,50 for members)
Please note that it's not possible to purchase multiple memberships at once in our webshop.
You can buy your additional membership at the ticketservice.