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  • In Search of Belonging

    Susan Kish, Xing; Danah Boyd, Researcher; Marc Canter, Broadband Mechanics

    It’s human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print publications make it easier for people to form communities of...
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  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Up Close and Personal: Share your Life

    Linda Stone, Jyri Engestrom of Jaiku, Felix Petersen of Plazes, Biz Stone of Twitter, Matt Biddulph of Dopplr, Raymond Spanjar of Hyves

    Hosted by Linda Stone, Lecturer and writer (US) Where are you? What are you doing? Simple questions, simple answers, essential to our social existence. Twitter, Jaiku, Plazes, Dopplr and Hyves help...

  • China Language Bridge

    Westergasfabriek, Amsterdam

    As China’s economy is growing rapidly, cultural exchange between the western world and China is flourishing. However, one of the largest barriers is language. New media technology provides us with...

  • Keynote: The Cult of the Amateur

    Andrew Keen, author of The Cult of the Amateur (UK)

    In ‘The Cult of the Amateur’, Keen aims to show how today’s Internet is killing our culture and assaulting our economy. The Web 2.0 revolution is delivering superficial observations of the world...

  • Heroes of the Information Economy — the Makers

    Cory Doctorow, BoingBoing

    With the rise of the internet and digital technology, we have not only been given the power to produce and distribute digital content, we now have new tools to make things.

  • Trends in Communication and Entertainment

    Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)

    Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how...

  • Creative Genius: Things I have learned in my life…

    Stefan Sagmeister, Graphic Designer and Typographer, Sagmeister Inc (AT)

    Renowned for the album covers he created for the likes of Lou Reed, Talking Heads and the Rolling Stones, Austrian-born designer Stefan Sagmeister has a slightly different way of looking at things.

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • Mystery, Sensuality and Intimacy

    Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

    There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can...

  • Keynote: Everything is Miscellaneous

    David Weinberger, author, ‘Everything Is Miscellaneous’ (US)

    In this keynote presentation, Dr. David Weinberger offers a profound contribution to understanding the impact of the digital revolution, as well as a probing exploration of how we create meaning in...

  • What Women Want

    Eija Ailasmaa, President and Chief Executive Officer of Sanoma Magazines

    A new female consumer is emerging, bringing along a massive shift in women’s consumer behavior. Today’s brands need to be creating, cultivating and supporting the web of women. It’s about...

  • Identity 2.0: Who are we now?

    Dick Hardt, Founder, Sxip Identity (US)

    Enjoy this introduction on Identity 2.0 and how the concept of digital identity is evolving - This fast-paced talk will provide perspectives on what is identity, where we are today and what might...

  • Come Out & Play Announcement

    Aska Hopman & Ronald Lenz, Waag Society

    The ‘Come Out & Play Festival’ will transform Amsterdam into a playground! This short invitation to the festival highlights the most fascinating and intriguing and enjoyable games.

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • Urban Playgrounds

    Federico Casalegno, MIT; Christian Nold, artist; Matt Adams, Blast Theory

    Contemporary play crosses the border between the real and the virtual world, extending our everyday perception of the city. How can play support urban life? How can cities reconnect their citizens?

  • Future Technology Trends

    Bruno Giussani, Jeff Han of Perceptive Pixel, Nikolaj Nyholm of Polar Rose, Alexander Straub of Pixsta, Arnold Smeulders of Multimedian

    In this demo session, four industry leaders will show their technologies and share their ideas on the future of information interfaces.

  • The Near Future of Pervasive Media Experiences

    Julian Bleecker, Dennis Crowley, Febien Girardin, Nicolas Nova

    Hosted by Julian Bleecker, Professor, University of Southern California and Researcher (United States)

  • Creating the Simpsons

    David Silverman, Director, The Simpsons Movie

    Don’t miss this insider’s look at The Simpsons, the popular series featuring America’s favourite underachiever and his family. David Silverman will provide a behind-the-scenes look at one of the...

  • Mobile City Workshop

    Workshop on creating mobile games

    Imagine having the city as your playground. What would you do if you have the opportunity to create a new mixed reality for its residents and visitors?

  • Creative Cities in China

    Organized by Da-Tong China Desk Creative Industry

    Interesting and conceptually compelling cases of building "creative cities" in China, debate about the role of the creative industry in the dynamic urbanization in China. Moderated by: Paul van den...

  • Play as a Frame for Collaborative Creativity

    Ben Cerveny, Playground Foundation

    Drawing on a rich variety of examples ranging from wrestling kittens to massively multiplayer online gaming, Ben Cerveny discusses how meaning is generated in play and why creative people need it.

  • Ipan Meeting

    Networking meeting with Michael Johnson of Pixar

    During PICNIC'07, IPAN will host a network meeting with one of the event's international top speakers as the guest of honour. The Dutch Association of Interactive Professionals, IPAN, has over 350...

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