Games meet TV

CrossMediaGames, TV Play along and more.....

Organised by industry leader and games developer Ex Machina this event will cover the convergence of games and mass media. Industry innovation leaders are invited to give their view on the subject and share interesting cases and best practices with the audience.

09.00 Opening and Welcome
Frank van Oirschot, CCO Ex Machina

09.10 How do Games meet TV?
Trends in web, mobile, crossmedia and TV play along.
Jeroen Elfferich, CEO Ex Machina

09.45 World Poker Tour on TV and Mobile
Volker Hirsch, Vice-President Hands on Mobile

10.10 Coffee break

10.30 Sportsgaming and TV
Mikael Gummerus, CEO E-Sports Nordic

11.00 Round table
with todays speakers about the converging of media and its impact on the gamesindustry
chaired by Reinout te Brake, group strategist Spill Group

12.15 End of session

If you are interested in this subject please also visit the website of our latest event including podcast and presentations at (mostly in Dutch)

We suggest our guests to combine our session with the afternoon social gaming event that will be organised by the BeNeLux games industry association BGIn ( in the afternoon in the same hall. More on this event van be found at The afternoon session will be followed by a games industry lounge party, hopefully in the bright shining sun.

Contact info for questions and suggestions:
Jeroen Elfferich & Frank van Oirschot,

Ex Machina BV.
Sarphatistraat 78
1018 GS Amsterdam
The Netherlands
T: +31 20 617 26 85

About Ex Machina:

Ex Machina: Enabling multiplayer cross-platform gaming. Ex Machina is a leading technology and service provider for mobile, web and broadcast games. Since 2001, we have been dedicated to extending the social context of entertainment by providing turn-key technology for cross-platform, multiplayer and community gaming. Newest product line are TV Play along applications. We develop tools and services to help our partners reduce cost, increase market reach and, most importantly, create and manage unique new games and applications based on connectivity and communication.

Our mission: Play anytime, anywhere on any connected device
We have specialized in making multiplayer gaming work from the simple but strong belief that gaming is more fun with or against other people. When you are playing against a human opponent, you care. And we like people to care about having fun. We actively support open standards and innovative projects to make this great future come true. Fortunately, our 'social engineering' enables unprecedented business opportunities as well.

Ex Machina is based in Amsterdam, the Netherlands, and works with clients and partners the world over. A privately held company founded by experienced entrepreneurs, we currently employ ten people, strongly anchored by our Java development team.