Ignite Amsterdam 32

12 presentations x 5 minutes

27 Nov 2013

From disappearing in 2018, to a year's worth of cucumbers, lab-grown meat, and a nomadic group of Icelandic lawyers: take the chill out of November and warm your hands on twelve radiant ideas and projects. Dinner courtesy of home cooks at 19:00, the first speaker kicked off at 20:30.


Allison Guy - Writer for Next Nature tells about the possibilities of meat manufactured in a laberatorium. Max van Boxel

With: Allison Guy


Ignite is run by locals, for locals. Fast-paced and merciless, speakers get five minutes to present, making use of twenty slides that auto-advance every fifteen seconds. All presentations are given in English.


Itamar Gilboa

For a year, Itamar kept track of everything he consumed. Food Chain Project shows white plaster casts of all these products. Among them: 133 cucumbers, 567 sandwiches, 111 liters red wine, 18 kroketten, 155 lemons, 123 liters diet Coke, and 490 tomatoes.

Brouwerij De Vriendschap

De Vriendschap is a relatively young brewery from Amsterdam-Noord. In a little over a year, friends Aart and Peter exchanged their 10-liter brewing starters kit for a 1000-liter pan at a professional brewery. We'll not only be hearing about their plans, but they'll also be selling their bottled beers and perhaps a few experiments.

Allison Guy

In August 2013, the first laboratory hamburger was revealed. Next Nature Lab takes the idea of lab-meat a bit further, and invited cooks, designers, engineers and artists to imagine meals in a world in which laboratory food is normal. These ideas and designs have been collected in the Vitro Meat Cookbook.


Spreads from Vitro Meat Cookbook - A project by Next Nature. Picture found on the Indiegogo project page.

Baked Alaska

Baked Alaska sends adventurous couples of mysterious cultural dates in Amsterdam. Sarah will tell us more about this project, which was initiated to raise money for students in South Africa.


Baked Alaska - Freja Kalderén of Baked Alaska alongside with Nei Dent tell about their service that they organises secret dates of which the activities are unknown for the attendees. Max van Boxel

Niels 't Hooft

It's 2018 and Google has announced the end of the world. Employed by Google, Randy, Lua and Erhardt ask people about their deepest desires and fears. They use the information they collect, however, for an illegal plan in which eco-terrorism, suspicious meat production and euthanasia go hand-in-hand. Then comes Martha, who changes everything. Find out about Niels' novel De verdwijners tonight.

Found on YouTube.

Johanna Illerhag and Nikki Oosterveen

Last July Johanna and Nikki graduated from the Gerrit Rietvelad Academie, VAV department. For their graduation project they did research into a group of 19 Icelandic lawyers who invected their own mini-society. Find out more about these unusual nomads tonight.


Still from Wish You Were Here - 願你在這 WISH YOU WERE HERE is the documentation of a business trip to Iceland, a search for a group of nomadic corporate lawyers. A graduation project by Johanna Illerhag and Nikki Oosterveen, Gerrit Rietveld Academy, VAV department. Visit Vimeo for the film.


After completing the BA Graphic Design at ArtEZ Arnhem and the MA Design Cultures at Vrije Universiteit Amsterdam, Rozemarijn Koopmans, Nick Topp and David de Zwart formed Multitude. In a short period of time they've already completed projects such as the design of a new book series for Uitgeverij De Geus, and the visual identity and website for artist residency Hotel Maria Kapel {HMK}. They also designed the campaign and catalogue of Tuttobene, the presentation of young Dutch design talent at the design week in Milan.

Jerome Symons

Jerome is a sculptor and took part in the PARK project, a bottom-up exhibition and research space at Mediamatic exploring the core concerns of the Gezi protests. Tonight Jerome will tell us about his attempt to initiate a Public Art Biennale in Ankara.


Jerome Symons - Symons is trying to get art into the public space of Ankara. Max van Boxel

Sander Wassink

Sander turns his attention to the discarded, the abandoned, the left-over, and attempts to reimagine what can be done with the already partially formed. He is interested in processes and aesthetics of deconstructing and repurposing, his work resulting in often colourful, object-centered pieces.


Sander Wassink - Wassink went to Beijing to buy fake-brand shoes and use the materials to make new shoes out of it. Max van Boxel


Dashilar Flagship Store - The Dashilar Flagship store is a fictive, temporary shoeshop in the Hutong Dashilar in Beijing. It uses cheap, counterfeit shoes as raw material to create a brand with a new local identity and pride. The Cutting and re-editing of the shoes is being done in the shop by designers and the assembling is executed by the local Dashilar shoemakers. Wassink is making an attempt to create new collaborations in which designers, makers and the industry can interact more flexible in fulfilling local and…

Naomi Felder

Naomi will present her 2-year research into what city living means to children and their parents. Gezin in de Stad suggests ways to improve urban life beyond an increase of rules and design.

Overtreders W

Spatial design agency Overtreders W was founded in 2006 by Reinder Bakker and Hester van Dijk. Navigating themes such as sustainability, locality, social cohesion and flexibility, they design indoor and outdoor spaces. Find out about their work tonight.


Hester van Dijk - Van Dijk tells about her projects for Overtreders W. A design company that focusses on the uses of space. Max van Boxel


Zicht op BlekkerBuxusHoek - Ontmoetingsplek met picknicktafel, banken en uitkijkposten in woonwijk Blekkerhoek, Raalte. Ontworpen door Overtreders W . opdrachtgever: Gemeente Raalte & Salland Wonen locatie: hoek Monumentstraat en Blekstraat, Raalte oplevering: september 2013 beplantingsplan: Ruurd van Donkelaar aanleg vlonder en beplanting: De Tuinen van Geerdink realisatie meubilair: Breg Hanssen

Sander Cummings

Wanaka slows you down. It's a restaurant-platform for innovators around the world to showcase their goods and, more importantly, let you eat well. Founder Sander Cummings will tell you more.

More information

Mediamatic, VOC-kade 10, Oostenburg Amsterdam. Pre-sale tickets are €6,- until 14:00 on the day of the event, then they go up to €8,- (includes a 4-week Mediamatic membership). Tickets don't include dinner. Free for Subbacultcha members.