The Smell That Sells

Odorama 35 - with Jorg Hempenius, Rick Schifferstein, and Niklaus Mettler

22 Nov 2019
In the field of marketing, scents are a goldmine. With their ability to influence moods and choices, they can be very effective marketing tools. There is an increasingly professional level of manipulation by means of designed olfactory stimuli - precisely focusing on the rather imprecise medium of scent. Of course, a sale will not be made just by smell, but scents can have a direct effect on a consumer's decision.

Jorg Hempenius and Rick Schifferstein will reveal some of the mysteries of scent marketing, Niklaus Mettler will delve into corporate smell identities and Caro Verbeek will shed light on the relationship between memory and smell. 

Tickets / Facebook


History and smell - Filippo Iannone

With: Caro Verbeek

This edition of Odorama is curated by Sanne Groeneveld and Caro Verbeek. Odorama is a concept by head curator Caro Verbeek and a collaboration with co-curators Frank Bloem and Sanne Groeneveld.

Caro Verbeek

Verbeek is an art historian who's lecture will give insight into the way that well-timed, well-directed scents can be the tipping point for the consumer.

Jorg Hempenius

One of the most luxurious hotels in Amsterdam, l'Europe, has its patrons waking up the the subtle, synthetic smell of coffee. This being one of Jorg Hempenius' projects, he will shed light on this phenomenon of scent marketing. 

Rick Schifferstein

With his studies focusing on taste and smell interactions, and his work on consumer behaviour for food products, Dr. Schifferstein's talk will show us the other side of sensory marketing: the consumer's side. 

Niklaus Mettler

Niklaus Mettler's works are olfactory works are known for being inspired by locations. His work with smell identities will round off the evening, bringing all the lectures into perspective.


Odorama: The Smell that Sells
Friday, the 22nd of November
Start 20.00
Mediamatic Biotoop, Dijksgracht 6, Amsterdam
Tickets: Full price €7,50 | Artist / Student / Stadspas €5,25 | +€2,50 at the door | (including €1 administration fee)

*We give a discount to students and artists. If this applies to you we will ask to see your kvk nr/portfolio or student card for this option. For questions please send an email to

You will receive a 25% discount on our 3-course menu at Mediamatic ETEN upon presentation of your ticket! O
nly valid on day of event.